This post has been brewing in my mind for a while, a little like a stylishly coloured soup (perhaps carrot and coriander with a hint of tumeric, based on the latest collection?) on a slow heat that is only now coming to the boil. I often write about my mini collection of vintage Jaeger and my love for this quintessentially British brand. Perhaps it seems strange that someone of my age delights in such a perceived 'grown up' label - but this is the key to why I find the vintage pieces quite so irresistable. Sometimes I will pick up an item in a charity shop, mainly because I am attracted to either the cut or design, and then I catch a glimpse of that eponymous label - it's like a little Jaeger-radar operating in my head. But I suppose after a while, there are just certain label traits that one notices and picks up on. I like British heritage brands (Burberry and Pringle of Scotland also come to mind) - for me they represent an evocative image of elegant older women, stately homes and faded black and white photos. Jaeger is now something like 126 years old, and the pieces still have as much longevity today as they did twenty or thirty years ago. I always get the sense with each new Jaeger London collection that they have the same classic aesthetic, and a long-lasting beauty.
It was almost inevitable that I would, at some point, do a whole post centered around my carefully collected pieces. However, it just took one event at London Fashion Week to nudge me in the right direction. And that was the Vodafone private VIP viewing event of the current season SS2011 collection of Jaeger London.
It was the end of Sunday, and mum and I were planning to go back before a party in the evening, when the wonderful Jill rang up with something of an opportunity. In fact, it was more than 'something', it was an incredible chance to sit front row at an event. So, armed with my camera and a lot of excitement, it was off to the BFC showspace to see one of my favourite clothing brands up close! I will feature my shots from the show in a forthcoming post, but for now you can see the Jaeger London video here. Big thanks to the absolutely charming Amy at Vodafone for organising this.
When I got back from London, it was strange reverting to a soundtrack of chirping birds, as opposed to the faint thumps of beating catwalk music. However, I felt very inspired after my trip, and immediately pulled out all the Jaeger clothes I owned. One messy room and three styled outfits later, here we are.
For my first look, I put my first ever Jaeger item - a grey jumper now so loved it is developing holes, with my latest buy - a plum coloured Jaeger skirt from my favourite charity shop. The hat is also vintage Jaeger, with a Christian Dior brooch that belonged to my Great-Grandma. The tights were my mum's, the beaded collar was my great grandma's as were the gloves, and I bought the shoes with my Next voucher.
In the second outfit, the Jaeger items are the skirt (ebay) and top (charity shop). The knitted socks were a present, the vintage shoes are from ebay and the owl necklace is vintage.
The third is made up of a cotton Jaeger dress from a vintage speciality charity shop in Edinburgh (with the hem taken up and sleeves rolled up) layered over a silk Jaeger shirt and tights from ebay. The shoes are Next, the belt was my grandma's and I made the 'mummy's scissors' necklace.
The colours of the new AW2011 collection remind me of a Frida Kahlo pallette without the dark undertones - all those earthy oranges, yellows and browns. And being a girl who likes classic alongside quirky, the tailored jackets and plentiful pockets appeal very much to my rural roots and aesthetic. I could definitely imagine rambling through leaves in any of these gorgeous creations, although perhaps without the heels!